(Disclaimer: This article is not about sex or even, necessarily, more money. It will, however, help you create better articles that will LEAD to more money. And more money ALWAYS leads to better sex… right?)

When you are researching a subject—offline—and you head to the library or even a local bookstore, what’s the first thing you do? You head to the section that will likely contain the subject matter of your search. What happens next?

You start looking at book titles. Which ones do you pull off the shelf to investigate? The ones that catch your attention, right?

For instance, which would you choose, a book titled, “Ten Ways To Make More Money” or “Better Sex And More Money!”

The first choice is decent enough. If true to its title, it should give you 10 ideas, right? But the other one… it has more appeal. At the very least, it piques your curiosity a bit more, doesn’t it?

My point, here, is that your title is the first thing your potential reader will see. It may be the only thing he EVER sees, if you don’t snag his attention with it. So, how do you do that online?

The average Internet user, when researching a given subject, goes to a favored search engine and looks at an empty text box into which he or she must type words that match his or her interest. An experienced search engine user will know that brevity is best and will type in words that pertain only to his/her subject and none of the extraneous fluff, like articles (the, a, etcetera.) and adjectives (more, extra, etcetera).

Instead of “How Can I Make More Money Online?” he or she will type, “Make Money Online.”

Instead of “How Do I Get Rid Of Fleas Naturally?” he or she might type something like “Natural Flea Control.”

Once a SERP is returned, this “virtual bookshelf,” if you will, is where the searcher finds what he or she is looking for. Millions of pages have likely been returned for their efforts and now they must pick and choose which ones to look at.

Do you see where I’m going with this? The most important thing you have to do right now, is choose an enticing title for your article. But to even make it into the SERP, it must also contain the pertinent keyword(s) about the subject.

While “Natural Flea Control” is a good title, it will draw thousands of readers , all of whom you must compete with for the attention of the reader. Something like, “Flea Control – The Safest Ultimate Weapon” will garner more attention AND because it uses words that pack a strong emotional impact, will entice the reader to take a look. THAT is your goal. That is why you must choose a title for your article very carefully.

Stumble it!