The word, virus, conjures certain immediate impressions in our minds. Do you think if being sick, having some disease or illness? Perhaps you’re an IM marketer, and you right away thought of something you’d love to have – viral content. This kind of content is something that gets created, lots of people notice it, and then for whatever reason they share it with everyone. Other people market it for the creator, nothing really needs to be done.

What you have here is… online word of mouth advertising. Just about any internet marketer would kill for something like this. This kind of viral traffic can be what’s called, server melting traffic. Ok – here are some proven tips you can use to increase your chances of this happening in your life.

One effective approach is to produce something, some kind of content, that makes people have a reaction in their gut about it.

Obviously you want them to really feel their emotions very suddenly. Forget the usual, bland, and boring reactions people have to the everyday news. You want them to have a reaction, and even a negative reaction like anger is better than a passing nod. The truer the emotion you illicit in your readers and viewers, the more likely they will be to link to you and pass your work on to their friends.

Find someone who is extremely popular, and then link or associate with that person.

Or, you can find a popular person in your market and do a video review that’s somehow related to that person, or that person’s product. Your new association may appreciate the publicity and provide a link to your video which will of course give you traffic. This sends that person’s audience to you and you have a whole bunch of new eyes on your work. If your content is really good, or interesting, your link could start spreading. That is a method for creating a viral effect.

Make product that you can give away for free and let people share it with others. creating a free newsletter with a “send this to your friends” link is a smart way to interest people that haven’t subscribed to your work. Make sure your best content is put on the front page of your blog at no charge. Give coupons away that offer a hour of your shop’s services or free products. Not only will this strategy grab attention, it will also get new customers if you allow numerous coupons to be printed and shared with friends. Still, though – it is not very easy to cause something to go viral. It’s tough because no one can accurately know what will trigger this viral effect. So as you know by now, it’s hard to do this on purpose. Implement other people’s tricks and tips, and create the best content you can.

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