I thought it was simply careless, lazy writing. I thought these writers just chose to ignore the subtlety of marketing.

But today, as I was thinking about what more I could say about article writing, I started thinking about these writers and it ocurred to me, maybe they just don’t know HOW to write an article that does not blatantly sell a product, but DOES lead to their product’s sales page. So that is today’s topic.

How To Write An Article That Informs, Not Just Sells
The basic premise you need to remember is that people do NOT want to read yet another commercial pitch. We all want the highest and best for the Internet, and also, to not have it be full of garbage—or sales pitches. Be honest, you get up and go into the kitchen during those 30 minutes of commercials between every 5 minutes of the show you watch on TV, right? I know you do, so do I.

There’s a reason why it’s called the “information highway.” What we want on the Internet is information. Your articles need to inform and educate. So, if you are selling a product, or some such, how do you do that? You want the world to know how awesome your product is, correct? But you cannot simply write about your product.

Instead, you write about the PROBLEMS your product solves.
You talk about about the SOLUTIONS to those problems (the intrinsic values of the solutions, not specific products that would solve said problems). Then you offer, through your resource box, a way for your reader to do more investigation of a possible solution—your product.

Alright, let’s put this into action. You have a kick-butt affiliate product. It’s going to make you a bunch of money, provided you can drive traffic to the sales page. What are you going to talk about?

Are you going to talk about the product, itself? Are you going to write about the value your product will give your customers? No! That is the purpose of the sales page.

You need to address the PROBLEM that your product will solve. Draw the reader in by describing the problem. Share with them the difficulties that this problem brings. Share a personal ancedote, if you have one.

Then, you can start talking about solutions to the problems. Solutions… not a product that will solve the problem, but the actual “what-it’s-going-to-take” to solve the problem. The values intrinsic to whatever solutions there might be.

Example: I sell MicroNiche Finder, one of the best solutions out there for the problem of proper keyword analysis. But instead of just saying that, I do the following:

I point out the problem intrinisic with finding the right keywords, describing in detail how it is rather difficult and daunting, especially to newcomers.

The “solution” would be to find a way to streamline the process. I would even give steps to help eliminate PART of the problem, right there, in the article, for free. In the case of MNF, I would talk about the free tools that exist, pointing out that they are only partial solutions.

Lastly, I write about the benefits of finding a complete solution, and this is the paragraph that will lead to my resource box where my call to action and sales page links are.

Bottom line: Be informative with everything you write.

Did you like this post? It came from Article Writing News and you should go there for more great articles!

This post is Step Two of a system I am lining out for you for the purpose of getting high traffic to particular articles you posted to GoArticles.com, in step one, which will lead back to your website/affiliate product/whatever you’re trying to promote. See Part One HERE.

Google loves authority sites and any time one of your links shows up on an authority site, Google places more importance, and therefore, more weight, on your links. The more weight your links have, the better ranking your link destination will receive.

Squidoo (PR 7) and Hub pages (PR 6) have been around a very long time. As it happens, they are considered authority sites by Google. Their original purpose was to give people an easy way to make a webpage, without all the hassle that goes along with building a full-fledged website. They were around long before Google decided that authority sites were a good thing. They just fell into being the right kind of website at the right time, as do many things on the Internet. You never know what’s going to happen next on the Internet.

So a hub page and a lens are basically the same thing. It’s a single page dedicated to one subject (though you could talk about more than one thing—not recommended), and allows you to place links. As with posting articles to high PR article directories, having a high PR lens or hub page pointing back to your original GoArticles articles lends credence (read that, weight) to your ultimate destination.

So, here’s the plan. After your article marketing campaign, start building lens/hub pages that point back to the original 5 GoArticles articles you posted. With the other 100 article pointing to GoArticles and your new lenses/hub pages pointing to those articles, Google is going to think your GoArticles articles are gold, and give them a prime location on the SERPS. Getting to page one of a Google search page result is really this easy!

NOTE: Squidoo is starting to crack down on certain kinds of links and products being posted to their site, so DO READ the TOS. They don’t like for their lenses to point straight back to an affiliate product sales page. So, our method of pointing back to an article (that leads to an affiliate product or redirect page) is a great solution to this dilemma. They also are apparently getting tired of all the “Make Money Online” lenses that are being created, so if that’s what you’re promoting, avoid Squidoo—for the moment. As mentioned earlier, you never know what’s going to happen on the Internet on any given day. Squidoo could change their mind or some other little combination of gimmicks could happen that makes it possible once again to advertise money-making opportunities. In any case, if you are promoting something else entirely, Squidoo is an excellent place to go.

Lenses and Hub pages are easy enough to set up. I have a great little giveaway report, written by PotPie Girl of Wealthy Affiliate to give to you. If you would like it, please use my contact form and send me a request for PotPie Girl’s Squidoo report. No strings, no sign-ups. Besides, PotPie Girl is a fantastic, HONEST marketer and if you haven’t met her yet, I highly recommend it. Just be aware that the report was written right before Squidoo changed their content policy, so bear that in mind as you are reading it. Her instructions on how to set up a Squidoo lens are still quite valid.

By The Way, have you seen the lens for Article Writing News? I would really love it if you would give a quick visit to the lens! http://www.squidoo.com/AWN

Anyway, that’s Step Two, make hub pages and lenses for each of the 5 articles you posted at GoArticles. In my next post, we’ll talk about pinging and bookmarking.

Did you like this post? It came from Article Writing News and you should go there for more great articles!

Article Marketing can provide you with a great insight into the Affiliate Marketing and teach you exactly how to find keywords, rank high in Google and ultimately make money without risking your hard earned dollars. While Article Marketing can seem boring and tedious, the feedback you will receive is priceless as you can begin to make money online while learning exactly what you need to do time and time again.

Article Marketing allows you to use some of the biggest websites in the world to promote products and services, while blatant sells pitches and spam will make it incredibly difficult to make sales, providing great content and value to readers of your articles will allow you to make sale after sale long after your article was written.
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This method of marketing is the best way to start affiliate marketing as you must learn all the steps to creating a successful marketing campaign. Each step such as market research, keyword research and search engine optimization must be utilized to become a successful marketer but once learned you can replicate this process time and time again with every single campaign you create.

Article Marketing is a numbers game and it can require hundreds of articles, but once you become more proficient and understand what to look for before a single article is written, then you can then optimize your time and writing load to make the most out of every article you submit.

Some of the world’s most successful Affiliate Marketers began their Affiliate Marketing careers as Article Marketers. Most started with little to no money early in their career to invest in their online business, but through the use of Article Marketing they were able to learn exactly how to find profitable keywords, micro niche markets that would allow them to venture into the world of PPC. Make money online using free methods, one week marketing review

This is a common theme online as Article Marketers take the next step with the information they have on hand through there efforts at Article marketing to create highly successful PPC campaigns with keyword research already on the table. Their vast array of articles provide them with feedback of what keywords sale and which ones do not, this allows successful Article Marketers to put together a PPC budget with the confidence that their campaigns and marketers have already been thoroughly tested.

If you have one the most important characteristics to be successful in any industry, patience, hard work and determination, Article Marketing is the best way to start marking money with Affiliate Marketing and get your primed, ready and locked and loaded for the world of PPC Marketing.

The main difference we see in people who are unhappy with their current place of work, is that there are those that will settle and think to themselves, “well it won’t get better than this” versus those who are not content with where they are or what they are doing and actually choose to take the risk, making the conscious decision to make a change and better their lives.

With everything moving to the online now days you can find the right internet jobs from home that can either put some extra cash in your wallet, or ultimately turn into a fully-fledged successful business that you can commit to on full-time basis.

There are so many people all over the world making a living from their online businesses. This being said, it is sometimes surprising to know that so many other people have yet to take up this low-cost, low-risk business opportunity. Internet jobs from home are only going to grow and get bigger. Why is this? It’s because the more the online market expands, the more consumers there will be, which effectively will mean more products that will be able to be sold. The internet is without a doubt the world’s biggest retail store, the only difference is that you can buy anything from the comfort of your living room.

Some opportunities that exist from internet jobs from home can create multiple streams of income that with time can become automated and all you need to do is sit back and let the cash cow do its magic. It does sound simple, and that is because it is, but to make internet jobs from home really work takes a little more knowledge and of course, some hard work.

Researching the right products and services that are available for your business is extremely important and must not be overlooked. For me, the areas that appealed to me most were internet media advertising and affiliate marketing.

Internet media advertising is the different mediums that exist on the internet, ranging from video viral marketing to blogging and much more. Affiliate marketing is where companies (the merchant) pay people like us (affiliates) a percentage of the sale that is performed through referrals. An example of this can be as simple as a sale of a ringtone download. The affiliate would promote the ringtone service on their website, blog, article or any other form of internet media advertising method, then provide a link that will have their referral code embedded within the link. Once the consumer has made their purchase, the supplier will transfer a percentage of the total sale price. Both Internet Media Advertising and Affiliate Marketing go hand-in-hand.

Click here to learn more about internet media advertising. No need to know more? Sign Up with the #1 Affiliate Marketing Program Today!

Access crucial info to free traffic – welcome to your personal tips store.

Some of the earliest newsletters date back to the early 1700’s and were often political in nature. Some might even go so far as to say the earliest newsletters were filled with propaganda because the same information was not found in more reputable publications.

The 1800’s saw a reduction in newsletters, but the often rebellious nature of many newsletters would not allow the genre to remain dormant. By the 1900’s newsletters were once again on the rise and their importance began to be noticed and their acceptance began to grow.

Many individuals began to notice there were certain issues of interest that mainstream newspapers would not print. Perhaps their reluctance was due to a fear of retaliation or the fear of offending certain prominent members of a community (many of whom were paying for advertising).

Newsletters were important because they provided information not available elsewhere. They may not have been considered prime journalism. In fact, they were often filled with spelling and grammar errors because many who were interested in presenting an idea were not the best equipped to write about the issue.

As society raced to the end of the millennium a process known as desktop publishing began to allow more newsletters than ever to be developed. As the Internet grew in popularity the idea that originated with newsletters splintered off into a variety of tangents including forum posts, blogs and ezines.

These web-based newsletters suddenly opened the door for a variety of thoughts to be expressed to a much larger potential constituency.

While many of these ezines may have been op/ed there was also a growing number of newsletters that ventured into how-to, self-help and a variety of practical application ezines.

It seems that either the rebellious nature of the original newsletters has been tamed or perhaps the genre has simply been embraced by those who do not know of it’s rebellious past and simply recognize it as a tool worth using in developing connections with potential customers.

Modern ezines can allow advertising, but they can also serve as a portal to other newsletters, articles or informational pieces that may benefit the reader.

What once served as a means of pushing an agenda is now often used as a tool that genuinely seeks to assist potential customers with ideas and information that the customer considers highly valuable.

Interestingly it would seem the tables have been turned, today’s ezines may be less of a propaganda tool while many newspapers are often criticized for being too political in nature.

Written by Ricco Richardson
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