Building backlinks to your articles is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.

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I thought it was simply careless, lazy writing. I thought these writers just chose to ignore the subtlety of marketing.

But today, as I was thinking about what more I could say about article writing, I started thinking about these writers and it ocurred to me, maybe they just don’t know HOW to write an article that does not blatantly sell a product, but DOES lead to their product’s sales page. So that is today’s topic.

How To Write An Article That Informs, Not Just Sells
The basic premise you need to remember is that people do NOT want to read yet another commercial pitch. We all want the highest and best for the Internet, and also, to not have it be full of garbage—or sales pitches. Be honest, you get up and go into the kitchen during those 30 minutes of commercials between every 5 minutes of the show you watch on TV, right? I know you do, so do I.

There’s a reason why it’s called the “information highway.” What we want on the Internet is information. Your articles need to inform and educate. So, if you are selling a product, or some such, how do you do that? You want the world to know how awesome your product is, correct? But you cannot simply write about your product.

Instead, you write about the PROBLEMS your product solves.
You talk about about the SOLUTIONS to those problems (the intrinsic values of the solutions, not specific products that would solve said problems). Then you offer, through your resource box, a way for your reader to do more investigation of a possible solution—your product.

Alright, let’s put this into action. You have a kick-butt affiliate product. It’s going to make you a bunch of money, provided you can drive traffic to the sales page. What are you going to talk about?

Are you going to talk about the product, itself? Are you going to write about the value your product will give your customers? No! That is the purpose of the sales page.

You need to address the PROBLEM that your product will solve. Draw the reader in by describing the problem. Share with them the difficulties that this problem brings. Share a personal ancedote, if you have one.

Then, you can start talking about solutions to the problems. Solutions… not a product that will solve the problem, but the actual “what-it’s-going-to-take” to solve the problem. The values intrinsic to whatever solutions there might be.

Example: I sell MicroNiche Finder, one of the best solutions out there for the problem of proper keyword analysis. But instead of just saying that, I do the following:

I point out the problem intrinisic with finding the right keywords, describing in detail how it is rather difficult and daunting, especially to newcomers.

The “solution” would be to find a way to streamline the process. I would even give steps to help eliminate PART of the problem, right there, in the article, for free. In the case of MNF, I would talk about the free tools that exist, pointing out that they are only partial solutions.

Lastly, I write about the benefits of finding a complete solution, and this is the paragraph that will lead to my resource box where my call to action and sales page links are.

Bottom line: Be informative with everything you write.

In general link building is a laborious process and many internet marketers and web masters will tell you that the 80/20 rule always applies when you are out to get one way links back to your website or blog.

What they say is that you should spend at least 80% of your working day focused just on link building related tasks and thus only leaving 20% of you time for everything else.

This may come as a surprise to many who may see Building One Way Links as something they only do if they really have to and then only for the minimum time possible.

Well let me tell you that the secret to success on the internet and the quickest way to make money online is to concentrate on getting quality one way back links.

Whatever you do online you should really spend as much time as possible on getting back links to ensure the success of your website or blog in the search engines.

Of course before you start any link building campaign you will need to complete your keyword research.

Once your know your target keyword for your site you will should be able to go out on to the web and get links from authority sites with your keyword in the link anchor text. This is the text that is included in the link pointing back to your site and is the most important aspect of any link building strategy.

When you are ready with your Keyword List then you will be in a great position to start promoting your site or blog seriously.

Make sure you use varied anchor text in your backlinks. In other words just don’t use the exact target keyword as the only text in the link over and over again, as this will spotted by the search engines and your site will be penalized with a drop in rankings for keyword spamming.

Your Right Keywords need to have other words around them in the link anchor text so that each link text is different if possible. This will also give you much better results as long tail keywords will also come into play and your site will be found for search terms you had not even thought of originally.

A great way to get one way back links and some traffic to your site or blog is through Best Article Marketing Services . Although some say article marketing is dead, this is not true and getting article content out to article directories is still a great way to do website promotion.

In fact you can use Article Marketing for many different tactics in internet marketing, including the following:

• Niche Blogs
• Specialist Mini Sites
• Organic Search Results
• Affiliate Marketing
• Google Adsense Sites
• WordPress Affiliate Sites

To be honest you need to use services that will drip feed your articles to their blog or article network so that there is not a sudden rush of back links appearing to your site.

So do not get greedy and make sure that your link building looks natural to the search engines. You will be thankful that you did when you see your site slowly increase it’s ranking position over time for the keywords you are targeting.

To ensure success employ Article Marketing Services that you have previously thoroughly researched or get a recommendation from a friend or colleague that has already used them successfully.

Also don’t be shy to check out new services for distributing articles as they come online as now web software developers are getting wise on how to do this.

Invest in a trial or a cheap promotion when new services come on stream and you may be surprised how well they work and the success you will get from article marketing!

I think these two suggestions go hand in hand to create an EASY but powerful article marketing campaign.

Let’s look at the first one, writing short articles.

When you think about it, the Internet is changing the way we read. People are learning to scan things they read on a monitor. It’s the very reason why breaking an article up into paragraphs of 2-3 or 4 sentences each is popular. I don’t have statistics, but I know that a lot of people, when faced with a huge block of text, are opting to skip it and go somewhere else. It’s just too easy to click away. If an article looks like a lot of headache to slog thru, there are too many options available for the reader to click away. A catchy title may have drawn them in, but the thought of reading every last word of your 500-700 word article may turn them off.

Combine that with the fact that you REALLY want to entice them to click on your links in your resource box, and you’ve got a compelling reason to write shorter articles. Let me explain:

If, for example, you write an article on the “3 Best Tips To Housebreak Your Golden Retriever,” give the three tips quickly, without a lot of elaboration, and then start your resource box with an invitation to read 3 MORE great tips (or some such), your readers will be more inclined to click-thru. If your first 3 tips sounded useful, and they liked what they (quickly) read, they’ll be more inclined to click-thru to read more.

You can write a 3-Tip article in 350 words easily. I suggest 350, as that is the minimum most article directories allow.

Now, combine that with Point 2, spinning said articles, and you’ve got an incredibly fast article writing system in place.

My recommendation for the fastest way to spin articles is to use Chris’ Rewriter. It’s free, BTW.

As you write your short, 350-word article, write each sentence 3 or 4 times (make it 3 OR 4 for each sentence, you’ll need to be consistent with this). Then, plug each sentence into Chris’ Rewriter and voila! Upwards of 1500 articles can be spun from your efforts!

The upshot is you will have 1500 short, readable, click-thru-enticing articles to submit. Can’t get any easier than that!

During each day, for just one product/project/campaign, you have been writing articles and posting them to the article directories. Using Pingler.com and Onlywire.com, you have been pinging and bookmarking the articles each day.

You should start seeing some kind of results soon, if you haven’t already. Have you checked Google for your keywords yet? Head for Google and do that. First do a broad match (placing the keywords in the box) and see if your page comes up anywhere in the first three pages results. If not, this will tell you you have more articles to write and more lenses/hubpages to create.

Remember, all your links in all the articles and lenses/hub pages should point back to the first batch of articles you posted at GoArticles.com. THOSE are the articles you are looking to find in a Google SERP.

The next action item to integrate into your campaign is hitting the trail, so to speak and doing some forum marketing, blog commenting and answering some Yahoo Answers questions.

But where? Head back to Google and type in, Forum: (YOUR KEYWORD HERE). In other words, if you are writing articles about iguanas, then a forum search term at Google would be “Forum: iguanas” and such (with or without quotes–doesn’t matter, in this instance. Try both ways, see what comes up).

Make note of each forum’s popularity and page rank. Write down (or Favorite) any that look interesting to you. These will be the Forums you will visit, a little later on. What you will be doing is creating a profile, with appropriate signatures, and then you’ll start posting. But only after you’ve gathered a list of Forums to visit.

Next, back to Google and type in, blog: iguanas (following our previous example). Just like your Forums list, make a list of potential blogs to visit. Then one more time at Google, type in, site: iguanas. Again, make note of sites with high PR and popularity. Not every website will have the capability for commenting (like having guestbooks and whatnot), but some do and it’s worth a try. That’s why you can also go back to Google and type blog: iguanas.

Make note of sites/blog that have potential for your needs. Why am I suggesting you only make note of these sites? I find that if I load up a SERP and start on that list, pretty soon, I’ve gotten derailed, looking at so many sites and searching each site for commenting sections. Before I know it, I’ve only hit one or two sites and I’m caught up in a chaos that bogs me down.

That annoys me. I find I need a plan of attack. So, I make a list of places to go, and then, I head out to do my commenting in a methodical manner.

Now you are set to get started. Head over to Yahoo Answers and do a search for any open questions that have your subject matter in the question. Find any questions you can answer and in the Source Box, create an anchor text link to one of your GoArticles articles. You may not find too many questions, but if you do this every day, you’ll start to become recognized, by the readers, as an authority on the subject.

Then get out your list of sites, and start commenting (NEVER SPAM THE WEBSITES). For the forums, of course, start registering and creating a profile complete with signatures. Then find threads to which you can make relevant posts. NEVER SPAM THE FORUMS.

You don’t have to do them all in one day, especially in the forums, where setting up profiles can be time consuming. But remember, you can’t eat an elephant all in one day, either, so just keep at it.

That’s the key to this whole darn shootin’ match. Just keep at it.

There are numerous other things you can be doing to promote your GoArticle articles, as well, and I’m sure you’ve got more than a few eBooks on your hard drive to teach you all about them. Point is, never stop promoting those articles.

That is, until it’s on auto-pilot and you’re making a decent enough income from it.

That’s my plan of attack in a 3-step nutshell. Goos luck to you all!