1. Make sure everything on your site has a point. Every page that you include should communicate information that your customer needs, and keep it short and sweet. The average visitor to your site will not stay to read a large volume of text, so only use what you have to. You should also be sure to only use graphics and multimedia that are good for getting your message across, because they can clutter your pages and make it harder to use.

2. Focus on accessibility and useability. Your site needs to be easy for all to read so your text should be quite sizeable, and ideally it should also be scaleable so that visitors can scale the text to their preference element of website development: make sure you use contrasting colours for your background and text so it’s as clear as possible. Keep your navigation simple to use by including menus and a link to the homepage from each page.

3. Have compatibility in mind. Most users have a 1024 x 768 resolution, but some people will not. Try to design your site so that it looks good no matter who is viewing it. Many people will also have other browsers and internet connections, so you should test your site for compatibility and download speed. Keep image sizes to a minimum.

4. Avoid incompetent embellishments. Flashing .gif files, scrolling marquees and automatically loading sound files may seem like fun, but they will make your site look very unprofessional. You should avoid such embellishments wherever you can and keep it simple, so try not to clutter your site with unnecessary multimedia. If you include audio or movie files, make sure you let users choose whether to view them or not.

5. Include contact information. You should include contact details for your business, and put it in a prominent position on every page. That way potential customers can easily reach you. Include a link to the webmaster’s email so users can report broken links and faults with the site. Potential customers will be put off by broken links.

Keep these top tips in mind and you should be on your way to a better website design, a broader customer base, and happy clients!

This article was written by Helen at DeepSpace Design.

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DeepSpace Design offer complete marketing packages to help put your business on the map. Times are hard in 2009 and competition is fierce, and it is more important than ever that you present the right image for your company.

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