Some of the earliest newsletters date back to the early 1700’s and were often political in nature. Some might even go so far as to say the earliest newsletters were filled with propaganda because the same information was not found in more reputable publications.

The 1800’s saw a reduction in newsletters, but the often rebellious nature of many newsletters would not allow the genre to remain dormant. By the 1900’s newsletters were once again on the rise and their importance began to be noticed and their acceptance began to grow.

Many individuals began to notice there were certain issues of interest that mainstream newspapers would not print. Perhaps their reluctance was due to a fear of retaliation or the fear of offending certain prominent members of a community (many of whom were paying for advertising).

Newsletters were important because they provided information not available elsewhere. They may not have been considered prime journalism. In fact, they were often filled with spelling and grammar errors because many who were interested in presenting an idea were not the best equipped to write about the issue.

As society raced to the end of the millennium a process known as desktop publishing began to allow more newsletters than ever to be developed. As the Internet grew in popularity the idea that originated with newsletters splintered off into a variety of tangents including forum posts, blogs and ezines.

These web-based newsletters suddenly opened the door for a variety of thoughts to be expressed to a much larger potential constituency.

While many of these ezines may have been op/ed there was also a growing number of newsletters that ventured into how-to, self-help and a variety of practical application ezines.

It seems that either the rebellious nature of the original newsletters has been tamed or perhaps the genre has simply been embraced by those who do not know of it’s rebellious past and simply recognize it as a tool worth using in developing connections with potential customers.

Modern ezines can allow advertising, but they can also serve as a portal to other newsletters, articles or informational pieces that may benefit the reader.

What once served as a means of pushing an agenda is now often used as a tool that genuinely seeks to assist potential customers with ideas and information that the customer considers highly valuable.

Interestingly it would seem the tables have been turned, today’s ezines may be less of a propaganda tool while many newspapers are often criticized for being too political in nature.

Written by Ricco Richardson
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Now, I know this goes through the minds of most all online article authors and you can write a book if you wish to, of course first you have to decide what type of book you are thinking about writing.

Do you ever struggle with coming up with ideas for your article writing. The top 5 places to get ideas for writing articles. What you should do is steal ideas and then change it around and make it fresh and new, you need to make it your own.

Article marketing can increase your website traffic in several ways. Now you should maximize your time and start producing many articles to reach a good amount to create the traffic that just keeps coming. One of the best ways of generating traffic is Article marketing, to truly get great results you need to write and submit the articles in bulk quantities.

Many online webmasters are using article writing because it is a free way to attract traffic to their websites and affiliate programs. It all depends on the theme of your site and the topic you write about, sometimes it takes anywhere from 25 to 75 or more articles to get the must needed traffic to your website.

So what do you need to do to make sure that you have a viral marketing machine silently working away in the background. Many people who get started in article marketing will never be able to reap the full benefits of this highly effective form of marketing because they will give up too early. Article marketing is one of the most effective ways to drive targeted traffic to a website when done in bulk.

In the world of article marketing quantity matters, so in order to make the best use of your time and produce the maximum amount of articles in a set period of time try working on several articles at once. One of the major keys to article marketing success is developing a laser-sharp focus on the needs of your audience.

But of all the techniques used for SEO, the most important today, are the back links or incoming links you have to your website. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Google expects links on a site to be relevant to the readers of the original site.

One of the best ways to promote your site is article writing, this will help provide your website with back links which will help in increasing your page rank and bringing more visitors to the your website.

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One of the primary reasons ezines are viewed with enthusiasm is that the subscriber base are opt-in members. In other words, the people you send the ezine to have asked you to send them your cyber publication.

An ezine can be a straightforward marketing tool in which you speak forthrightly about your products or services. However, many ezine producers have found that the more education they make their ezine the better response they receive. Many ezines have a how-to section; they may include quotes and the occasional bit of humor.

In essence a quality ezine may have the feel of a compact variety magazine. Your client has the satisfaction of knowing the information is from a trusted source.

There are so many details associated with running a business that it may seem overwhelming to think about producing a regular ezine. You might even argue that you don’t have any writing skills so why bother.

The Internet is filled with resources for ezine publishers. Mailing email list software takes the guesswork and much of the administrative duties out of managing an ezine.

Some successful ezines also provide some advertising within their cyber pages. This tactic provides a form of paid networking and may assist in covering the costs of making the ezine available to your customer base.

The use of a blog or forum can manage some of these same functions, in fact many online marketers cross-promote the various forms of communication they provide to customers. It is not uncommon to find a teaser paragraph in an ezine that deals with a story found on a business blog (b-blog). You might also find a bit of humor on a blog that can serve as a reminder to visitors they can receive a free subscription to your company ezine complete with a link to a sign up page.

As with all marketing strategies it is a matter of attempting to get the message out to as many people as possible.

It is estimated that if you are making your ezine an organic endeavor you will likely spend at least five hours writing, proofing and formatting an article and then finding peripheral information to share with your readers. Usually this is enough to scare off the most interested online marketer. The good news there is multiple sources from which to draw free-to use material for your ezines. Just make sure to follow their guidelines for use and then enjoy the connection with your clients in this often used marketing tool.

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Articles written in the top ezines get the most consideration from the search engines. Many are unaware of the relationship different ezines have with Google. Google owns Blogger and YouTube (not an ezine, of course. It’s included to show the relationship.) WordPress is aligned with Scribed. Squidoo will easily align with EzineArticles and Blogger (RSS feeds). If you write articles on all of these and link them together, along with links to your site, you’ll be amazed how kindly you’ll be treated by the Big Guys.

If you Google “How to Get No. 1 Ranking on Google”, you will reach a page that has held the top position for some time. It is a “Scribd” page authored by a fellow calling himself “Guru Fodder”. He tells exactly what he did to get to that position, which involves a link from Scribd to his site, plus an embedding of the article on his site. I check occasionally. It has kept no. 1 position.

I had purchased yet another SEO e-book some time ago, where the author was explaining the advantages of mini-sites, or 6-8 page websites. He had a zillion links to article directories, which he encouraged the reader to use. The thing is, the content had to be “scrambled”, preventing duplication, necessitating rewriting the article over and over. Do you know how much work that is? It is not that easy to crank out original content day after day. You eventually run out of things to say about the matter!

Okay, so the Big 2 Secrets the title alludes to. The above illustration was such a turn-off, I didn’t pursue it. The solution presented itself through a free service (link below), which catapults your website to the top of the rankings. When you write and submit a 450+ word article, you choose 30 top blogs as the destinations. The timesaver has to do with “spinning” your words, which results in at least 30 different versions of your article! Your head would explode if you tried to do that much original writing about one subject.

It only takes a few minutes, yet is extremely effective. The time it saves is tremendous.

Within the article itself, you imbed two links back to your site, which results in 60 one-way, high quality backlinks. It works amazingly fast as well. I saw results (no. 1 position from page 3 on Google) within 72 hours. It’s crazy that something this valuable is free. It is a pleasure to tell others about it. (Well, it is an affiliate program!) More backlinks!

Once you get that exclusive high ranking, how do you keep it? 10 Yahoo Answers per day, plus steady articles and referrals to Free Traffic System. Think of it – if you join their affiliate program, and have steady referrals, eventually you will have enough backlinks to hold your position indefinitely. If the person in the No. 1 position for your niche has 600 backlinks, you can get 650 for free and kick them out!

This is not really an article writing secret, but a secret treasure map instead. Two guys have figured out how to get any website, in any niche – large or small – to the top of MSN (now Bing) within a week. They include a video on their sales page, which shows 3 or 4 of their No.1 positions. They had the URL blocked out, but the narrator said something like “you can probably find out the URL pretty easily…” I thought, “Yes, I can!”

So I went to Bing, input the same keywords, and there they were, no. 1. I needed to make sure this wasn’t one of those situations where you get the No. 1 ranking for 6 or 7 minutes. So I went to Whois.net to identify the owner of the site. It was the same fellows selling the program. It also verified that they had held some of those positions for over a year. Okay, now that’s something.

Mind you, they are No. 1 for keywords like “low mortgage”, “reducing debt”, “poor credit rating”. You’d commit a felony for those keywords on Adwords. You can verify all of this for yourself. There is a link to an informative EzineArticle below. You’ll find the link to these guys at the end. Oh, you’ll want to see this.

Article writing

Article Marketing

Shortcut to practical information about order 6 figures with chris – study hyperlinked page.

The resource box is the “author’s bio.” There are certain things that should be placed here which you must never forget to include so people will know who you are.

First is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.

Most Article Directories do not accept articles that are blatantly self-promoting, so you must carefully craft your article around the topic of your website. The Resource Box is where you can place the link to your website.

To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering. You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like:

“If you want to know more about… visit http://www.mysite.com.”

Other items which you can include in your resource box could be an ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.

You could also offer a free report, which will strengthen or justify your call to action.

Some things which should not be added to your resource box:
Links to direct downloads.
Links to affiliate pages.

Most Article Directories have a character limit assigned to the resource box, so pay careful attention to those limits. If one of your links gets broken because it went over the character limits, the Directory Editors may just reject your article out of hand for this problem. If they were to accept it, it would mess up the formatting of the final page where the article would appear. As everywhere else, the HTML it takes to create the link counts towards the character limits.

Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action. just don’t go over your limits.

ALWAYS–and I can’t stress this STRONGLY ENOUGH–always read the submission guidelines that are posted at the Article Directory site. It will save you a ton of headaches if you know what the rules are.