As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of technology it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is gained just consider the number of letters that go unread and unpublished.

As it is now

The information superhighway has brought new channels of communication and has opened up opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to comment and traditionally they may have composed a letter or send an email or write a comment. Emails make communication easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

Although interesting a letters page or a list of comments are at best a snapshot of views or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the minority, or the majority but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.

Want a snapshot of opinion? Did they like what they read? Did your readers agree with what was said or do they take the opposite view?

Now it’s easy

In the past it would have taken considerable effort to design, publish and collate, a process that was too long winded and justifiable only for the niche and important topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking questionnaires and surveys created in minutes make the perfect complement to articles that prompt opinion and debate.

The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly managed and easily measured with sites like Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.

It can even be complementary to sending an email

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their opinion will be counted.

You think people will still want to send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

Try it now and register your opinion of this article here:- articles“>How To Maximise The Life Of Your Articles Extend Your Creativity

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