1. Make sure everything on your site has a point. Every page that you include should communicate information that your customer needs, and keep it short and sweet. The average visitor to your site will not stay to read a large volume of text, so only use what you have to. You should also be sure to only use graphics and multimedia that are good for getting your message across, because they can clutter your pages and make it harder to use.

2. Focus on accessibility and useability. Your site needs to be easy for all to read so your text should be quite sizeable, and ideally it should also be scaleable so that visitors can scale the text to their preference element of website development: make sure you use contrasting colours for your background and text so it’s as clear as possible. Keep your navigation simple to use by including menus and a link to the homepage from each page.

3. Have compatibility in mind. Most users have a 1024 x 768 resolution, but some people will not. Try to design your site so that it looks good no matter who is viewing it. Many people will also have other browsers and internet connections, so you should test your site for compatibility and download speed. Keep image sizes to a minimum.

4. Avoid incompetent embellishments. Flashing .gif files, scrolling marquees and automatically loading sound files may seem like fun, but they will make your site look very unprofessional. You should avoid such embellishments wherever you can and keep it simple, so try not to clutter your site with unnecessary multimedia. If you include audio or movie files, make sure you let users choose whether to view them or not.

5. Include contact information. You should include contact details for your business, and put it in a prominent position on every page. That way potential customers can easily reach you. Include a link to the webmaster’s email so users can report broken links and faults with the site. Potential customers will be put off by broken links.

Keep these top tips in mind and you should be on your way to a better website design, a broader customer base, and happy clients!

This article was written by Helen at DeepSpace Design.

website design

DeepSpace Design offer complete marketing packages to help put your business on the map. Times are hard in 2009 and competition is fierce, and it is more important than ever that you present the right image for your company.

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Adding your company logo to your event marketing materials like flyers, emails, invitations, registration forms, and event websites is imperative, especially when your company or organization is an industry-wide expert or a household name. For example, Zig Ziglar conferences or Yahoo! Search Marketing seminars always rely on the brand recognition of the parent company to help create notoriety and credibility for their events. Using your organization’s logo also helps to create consistency when you send registrants from your homepage to the registration form. Seeing a prominent reference to your parent organization reminds the registrant that the event is presented with the same quality and attention to detail that they have already experienced.

You should also consider creating a logo specifically for your event especially if the event has a large following and is building its own branding. It is not a bad idea to incorporate the general theme of your organization’s logo into the event-specific logo, including the colors, shapes and fonts. However, make sure to give the event logo its own identity or twist which makes it unique from your primary logo. If you need inspiration for elements to add to the event logo you can take inspiration from the properties of the event itself. Consider the event venue (located in Florida? Consider adding a palm tree.), the type of event (what golf tournament logo is complete without a club, flag or ball?), and the industry. It may seem cliché to use imagery like this but remember that you are trying to get registrants to identify with the idea of your event at a glance via the logo.

Making use of your company colors contributes to the consistency of the registration process, especially when using online registration system to run your event. A more consistent feel from the invitation to the website to the registration will make your efforts seem more coordinated and organized which makes registrants more receptive to your message. The colors you use don’t have to exactly mirror the scheme used on your parent organization’s website, try playing with a new pattern, or add another color to the scheme to make the event materials feel fresh and cutting edge. You could also consider using gradients and glass effects to further the ‘cutting-edge’ styling.

Written by Ricco Richardson
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