When we look at books in the store, we always see the cover with the title and the name of the author printed on both the front and the side. In article marketing, details of who wrote the article and other important details about the individual are always placed at the bottom of the article in an area which is known as the resource box.

The resource box is the “author’s bio.” There are certain things that should be placed here which you must never forget to include so people will know who you are.

First is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.

Most Article Directories do not accept articles that are blatantly self-promoting, so you must carefully craft your article around the topic of your website. The Resource Box is where you can place the link to your website.

To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering. You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like:

“If you want to know more about… visit http://www.mysite.com.”

Other items which you can include in your resource box could be an ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.

You could also offer a free report, which will strengthen or justify your call to action.

Some things which should not be added to your resource box:
Links to direct downloads.
Links to affiliate pages.

Most Article Directories have a character limit assigned to the resource box, so pay careful attention to those limits. If one of your links gets broken because it went over the character limits, the Directory Editors may just reject your article out of hand for this problem. If they were to accept it, it would mess up the formatting of the final page where the article would appear. As everywhere else, the HTML it takes to create the link counts towards the character limits.

Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action. just don’t go over your limits.

ALWAYS–and I can’t stress this STRONGLY ENOUGH–always read the submission guidelines that are posted at the Article Directory site. It will save you a ton of headaches if you know what the rules are.

A Fun Fact...


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